Sharing your training, answered plainly.
Guides for coaches and creators. Each one answers a single question, shows its sources and gives you something to use today.
Build the program
Deliver it
PDF, spreadsheet or app: how to deliver workout programs to clientsHow the three formats compare on a phone, mid-session, and a one-minute test for yours.8 min read
Do your programs need exercise videos?What a demo changes, which exercises need one, and how to film with one phone.6 min read
Why clients stop following their programWhen people drop off, the reasons they give, and the changes that keep them going.7 min read
Find the people for it
How to sell workout programs onlineSeven steps from one program to your first buyers, and the rules on refunds and results claims.6 min read
How to sell workout programs to your Instagram followersWhere a link works, how few followers see each post, and what to show instead of an announcement.5 min read
How to get online training clients without a big followingWhere clients really come from, and a first-ten plan that starts with people you know.5 min read
Run it as a business
How much to charge for a workout program or online coachingListed prices for programs, subscriptions and coaching from creator storefronts, and how to set yours.5 min read
One-off program, subscription or coaching: what to sellHow the three models compare on your time, your income and what makes buyers stay.5 min read
Where can you sell workout plans?Six kinds of place to sell a program, what each charges and what the buyer ends up with.6 min read
Do you need a certification or insurance to sell workout plans?What the law and industry bodies say in Australia, the UK, the US and Spain.5 min read
Can personal trainers give meal plans?What you can say about food, where the line sits, and how to share your meals inside it.4 min read