LearnRun it as a business
Where can you sell workout plans?
Fees were read from each provider's published pricing page on 10 November 2026 and are in US dollars unless marked. They change, so check the provider's own page before you decide.
The short answer
There are six kinds of place: a general marketplace, a link-in-bio storefront, your own website store, coaching software, a training-program platform, or a payment link sent by message. They differ in three ways: who brings the buyer, what you pay, and whether the buyer receives a file or something they can follow. Compare all three before you look at the monthly price.
US$1.75
is card processing on a US$50 sale at a typical US rate1
Up to 30%
is taken when a marketplace finds the buyer for you2
9%
is the seller fee on one storefront's free tier3
People usually ask this by brand name. Brands change their prices every year, so this guide sorts them into six categories and lists the pricing pages it read under Sources. Each brand fits one of them.
What are the options, and what do they cost?
| Where you sell | Who brings the buyer | What you typically pay | What the buyer gets |
|---|---|---|---|
| Marketplace | The marketplace's search, and you | A small listing fee (about US$0.20 on one) and 6.5% to 10% of each sale, plus about 50 cents on one. Up to 30% when the marketplace finds the buyer. Advertising fees can apply42 | A file to download |
| Link-in-bio storefront | You | A free tier with a seller fee of about 9%, or paid plans from about US$10 to US$100 a month, with no seller fee on the higher ones35 | A file or a link |
| Your own website store | You | From nothing to several hundred dollars a month. A platform fee of 0% to 7% on the cheaper plans678 | Whatever you build: usually a file or a members' area |
| Coaching software | You | Free for a handful of clients, then about US$10 to US$137 a month for up to 50 clients. Priced by how many clients you have91011 | A plan inside an app, one client at a time |
| Training-program platform | The platform's marketplace, and you | On the one we checked: 30% when the platform finds the buyer, a small flat monthly fee per buyer when you do, and a monthly licence12 | A program they follow in an app |
| Payment link sent by message | You | Payment processing only113 | Whatever you send them afterwards |
Every row also carries payment processing, which is easy to forget. A typical card rate is 2.9% plus 30 cents in the US, or 1.65% plus 30 cents for a domestic card in Australia, with more added for international cards and currency conversion.113
What comes out of one sale?
Take a US$50 program sold to a buyer you brought yourself. Each row uses one provider's published rate as the example, and US card processing of 2.9% plus 30 cents.1
| Route | Taken from the US$50 | On top of that |
|---|---|---|
| Marketplace, at 10% plus 50 cents2 | US$5.50. Its pricing page does not say whether card processing is extra | Nothing |
| Storefront free tier, at a 9% seller fee3 | US$4.50, plus about US$1.75 in card processing | Nothing |
| Storefront paid plan, on a tier with no seller fee3 | About US$1.75 in card processing | From about US$30 a month on the one we read |
| Your own website store | About US$1.75, plus up to 7% on the cheaper plans | The monthly plan |
| Coaching software | About US$1.75 | A monthly plan, sized by client count |
| Training-program platform, the one we checked12 | US$1 a month for that buyer, plus about US$1.75 | A monthly licence |
| Payment link | About US$1.75 | Nothing, and you deliver the program yourself |
The percentages look far apart and the dollar amounts do not. Across these routes, on a sale you brought yourself, the gap between the cheapest and the dearest is a few dollars. A sale made inside an iPhone app on any platform adds Apple's commission, which is covered in the questions below. The monthly fee, and whether anyone finishes what they bought, decide more.
Who brings the buyer?
This matters more than the fee, and it is where the two marketplace rows differ from the rest.
A marketplace has its own shoppers, which sounds like free customers. Some are closer to a checkout with a discovery feed attached. In practice the fee rises steeply when the marketplace makes the sale, to 30% on two of the providers we read.212 One general marketplace also prohibits moving a transaction off its platform, which limits how you can follow up with buyers.4
Everywhere else, you bring every buyer. That suits a coach whose buyers already follow them. For that coach a percentage taken on sales they generated themselves is the number to compare.
What does the buyer end up with?
This is the question most comparisons skip. Fees are easy to compare, and the buyer's experience is not.
| The buyer receives | Typical of | What it means for them |
|---|---|---|
| A file | Marketplaces, storefronts, payment links | Simple and theirs to keep. No demos, no logging, and no updates after purchase |
| A members' area | Website stores | Organised, and you can update it. They read it in a browser, and log elsewhere |
| A plan inside an app | Coaching software, program platforms | Followable on a phone, with demos and logging. They need to install something |
A file is the easiest thing to sell and the hardest to follow. If people buy and do not start, your second program has nobody to sell to. PDF, spreadsheet or app covers that trade-off.
Which fits your situation?
| If you | Consider |
|---|---|
| Want to test whether anyone will pay, this week | A payment link or a storefront free tier |
| Have a small audience and one PDF | A link-in-bio storefront |
| Coach people one to one and adjust plans weekly | Coaching software |
| Sell one program to many people who train alone | A training-program platform |
| Want full control and already have traffic | Your own website store |
| Have no audience and hope a marketplace will supply one | A marketplace, with modest expectations and its fee in mind |
Whichever you choose, work out the full cost of one sale before you commit.
Questions to ask any platform
Where DUAL sits
DUAL is a training-program platform: athletes follow your program in an app, set by set, with demos and logging. It is free to join with no monthly fee. DUAL takes 10% of a one-off sale and 15% of a subscription, each a share of the price you set, falling to 5% on sales past A$2,000 in a calendar month. A sale made inside the iPhone app also carries Apple's commission, and a sale through your own link does not. The full detail is on the homepage.
On a US$50 sale through your own link that is US$5 in total: card processing is DUAL's cost, not yours.
See how DUAL worksQuestions people ask
Yes, as digital downloads. Expect a listing fee, a percentage of each sale and payment processing, and a higher percentage when the marketplace's own search or adverts bring the buyer. The buyer receives a file.
A payment link sent by message costs only card processing: roughly 2% to 4% of the sale plus a small fixed fee for a domestic card, and more for an international one. It is also the most manual: you deliver the program and handle every question yourself. A storefront's free tier costs more per sale and saves that work.
No. A storefront or a program platform gives you a page, a checkout and delivery. A website is worth adding once you want to be found through search or to sell several kinds of thing in one place.
Sources
Every source was read and checked on 10 November 2026. Spotted something out of date? Tell us.
- Stripe. Pricing, United States. Read November 2026.
- Gumroad. Pricing. Read November 2026.
- Beacons. Pricing. Read November 2026.
- Etsy. Fees and payments policy. Updated October 2026.
- Linktree. Pricing. Read November 2026.
- Payhip. Pricing. Read November 2026.
- Squarespace. Pricing. Read November 2026.
- Kajabi. Pricing. Read November 2026.
- ABC Trainerize. Pricing. Read November 2026.
- TrueCoach. Pricing. Read November 2026.
- Everfit. Pricing. Read November 2026.
- TrainHeroic. Become a seller. Read November 2026.
- Stripe. Pricing, Australia. Read November 2026.
- Apple. App Review Guidelines, section 3.1.1. Updated October 2026.
- Apple Developer. App Store Small Business Program. Read November 2026.
- Apple Developer. Membership details: what's included. Read November 2026.